Big brands are attracted to Marbella

Fath-Zhar Benkiran, January 2020 | CSR news and articles of interest

The fact that Marbella attracts many of the world’s top luxury brands is well documented. Not only does the strong concentration of high net worth individuals provide an important client base that is disproportional to the resort town’s population size, but Marbella is also the kind of place that provides a suitably glamorous setting for exclusive makers of cars, clothing, jewellery, yachts and many of the other fine things in life.

Like Monaco, Ibiza and the French Riviera, its year-round population is swelled greatly during the summer months, when large numbers of medium to high-end visitors and second home owners descend upon Marbella to relax, socialise and enjoy themselves. The well-developed fine dining, yachting, golf and nightlife scene is joined by top-shelf boutiques, car dealers, jewellery stores and also specialised luxury services such as event organisers, helicopter and private jet services, exclusive race resorts and a whole world of interior design, landscaping, and architecture.

Leading brands in Marbella

All together this produces an impressive concentration of luxury brands in Marbella, be it in the form of the impressive El Corte Inglés department store in Puerto Banús or the many luxury boutiques, designer outlets and decoration studios in Marbella and the port. These include such names as Armani, Versace, Prada, Dolce & Gabbana, Agent Provocateur, Breitling, Rolex, Hermès, Dior, Cartier, Audemars Piguet, Baccarat, Lalique, Michael Kors, Ralph Lauren, Fendi, Brioni, Hugo Boss, Ermenegildo Zegna, and many others.

Yacht builders such as Sunseeker, Benetteau, and Riva are also represented in Marbella, and when here you will pass the elegant dealerships of Mercedes, BMW, Porsche, Maserati, Ferrari, Lamborghini, Bentley, Aston Martin, Jaguar and Range Rover. Pagani Zonda, Audi, and Mercedes have launched models here, while Rolls-Royce has chosen Marbella as one of a select number of places for the Rolls Royce Experience it organises for the past three years. Moreover, the famous marque chose Callum Swan as its local partner!

Marbella as a luxury brand

Of course, Marbella is not just a destination for luxury brands – it is a top international brand in its own right, with a glamorous identity that resonates across the world and attracts people from far and wide. This is embodied in Marbella brands such as the Puente Romano Hotel & Resort, the Marbella Club, the Don Pepe Hotel and the Hotel Los Monteros, but also in such Michelin-star eateries as the Dani García restaurants, Skina and Messina.

The Marbella brand also includes its famous golf courses, the millionaire’s row of magnificent Golden Mile apartments and villas, the country club villas and mansions of La Zagaleta – one of the most exclusive of its kind in Europe – and the beach clubs that extend along its shores. Further out, the brand resonates as far as the Race Resort Ascari near Ronda and the prestigious El Lodge – a sibling of the Marbella Club Hotel that is nestled in the Sierra Nevada ski resort.

If you are interested in knowing more about the luxury brand that is Marbella, please contact us for the finest selection of luxury Marbella properties for sale. Callum Swan Realty is a boutique agency that focuses on quality and is specialised in offering the best service and homes in Marbella.