Marbella’s Summer of Style: Luxury Fashion Pop-Ups on The Golden Mile

Fath-Zhar Benkiran, July 2023 | CSR news and articles of interest

This summer, Marbella’s reputation as a luxury fashion destination reaches new heights, with the welcome arrival of three exquisite pop-up fashion stores along The Golden Mile. But these are no ordinary summer boutiques; each one has been uniquely crafted to cater to the most discerning customer, and each one tells its own story.

The Golden Mile, already known for its iconic hotels and chic establishments, has always been the city’s most fashionable address. And, with the emergence of new luxury experiences such as these, Marbella is reaffirming its position as one of Europe’s most sophisticated resorts.

The Golden Mile: Marbella’s New Fashion Quarter

Marbella’s Golden Mile has become a beacon for luxury fashion enthusiasts over the past few years, much like the Blvd de la Croisette in Cannes, Avenue Montaigne in Paris, Bond Street in London, or Avenue Ortega y Gasset in Madrid. Chanel has a boutique inside the Marbella Club, alongside Louis Vuitton, Bottega Veneta, Escada, Malo Boutique, and Rianna & Nina. Meanwhile, The Puente Romano Hotel is graced by the presence of Orlebar Brown, Las Noches Ibiza, and Baindoux, among others. The message is clear, luxury fashion is an important part of the Golden Mile experience.

New Luxury Pop-Ups on The Golden Mile, Marbella

The summer of 2023 brings an exciting addition to Marbella’s luxury retail scene with the introduction of pop-up shops from Fendi, Tiffany, and Christian Dior. These pop-ups, a concept that has gained popularity in fashion capitals around the world, offer a unique and immersive shopping experience. They not only showcase the brands’ latest collections but also bring a sense of fun and excitement to the city’s summer vibe.

Fendi Pop Up, Puente Romano Beach Resort, Marbella 2023

The much loved Chiringuito at Puente Romano, has become Fendi’s first ever beach Club for the summer season, where every detail has been considered, from old fashioned red and white beach huts, to coordinating cushions, tableware and accessories where guests can enjoy a Fendi branded experience while relaxing by the beach. Just next door is Fendi´s pop up shop bringing the brands iconic Italian design to the Marbella summer scene – featuring pieces from the new Astrology Summer Capsule Collection 2023, as well as some of its most iconic bags, such as the Peekaboo and Baguette models. This is a precursor to the opening of a new three floor Fendi boutique in the nearby Marina of Puerto Banus.

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Dior Pop-Up in Marbella: Puente Romano Beach Resort

From the 1st of June, Dior will unveil a beauty hub on the terrace of Sea Grill, the signature restaurant at Puente Romano Beach Resort in Marbella. Here, you’ll have the opportunity to explore the collection Privée Dioriviera, characterized by blue and white “toile de Jouy” prints and Bayadere stripes, a distinctive feature of the Maison’s summer collections. You can indulge in shopping by the resort’s pool with a view of the Mediterranean Sea. Additionally, the space will offer sensory experiences, including fragrance consultations, hand massages, personalized beauty sessions, a happy hour featuring cocktails inspired by the collection’s scents, and even an ice cream stand, among other attractions. The Dior touch extends further into the resort, with painted giraffes and tigers carefully positioned next to the foliage.

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Marbella has long been associated with luxury fashion houses, and indeed there are a plethora of high-end designer boutiques in the stylish Puerto Banus marina, including Hermès, Louis Vuitton, Saint Laurent, Dior, Bvlgari, Gucci, Dolce & Gabbana, Bottega Veneta, Valentino, Salvatore Ferragamo, Rolex, and more.

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