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Successful collaboration between Callum Swan and Rolls-Royce
Marbella was the setting for the 2016 Rolls-Royce Experience and Callum Swan can look back upon a highly successful collaboration with the world famous marque.
When Rolls-Royce decided to expand the scope of its highly successful 2015 Rolls-Royce Experience it chose to add Marbella to the original Ibiza location for the 2016 edition. The next step was to find suitable local partners to work with, and for this the famous British brand chose Callum Swan. “We are very proud of this fact, and also of the fact that as a result of it we have been able to offer this unique experience to some of our esteemed clients and collaborators, many of whom we are proud to count as friends,” says CEO Callum Swan.
“A large proportion of our clients and homebuyers are in a position to buy a car of this stature, but not all are ready for a chauffeur-driven limousine and this is still the prevailing perception most people have of these fine cars. Though Rolls-Royce still make the finest limousines in the world the new generation of cars also includes more dynamic, super-luxury driver-orientated models that are not only exquisitely made and hugely powerful, but also exhilarating to drive.”
It’s the kind of thing you have to feel for yourself, so the makers of the world’s most exclusive car have created the Rolls-Royce Experience to give more people a chance of having a first-hand encounter with a true 21st century Roller. It is by invitation only, you understand, but still a fantastic way to enjoy a motoring experience reserved for a privileged few – and the perfect way to open peoples’ eyes to just how driveable and exciting the new collection of Rolls-Royce models is.
As a result, the avenues, roads and finest driveways and forecourts of Marbella and surroundings were graced by the appearance of sleek, beautifully finished luxury coupes, cabriolets and saloons in the form of the Rolls-Royce Wraith, Dawn and the Ghost. It has to be said, they made a beautiful place look even more beautiful, and with their power, grace and comfortable yet responsive drive not only turned heads wherever they went but also delighted discerning people who are not easy to impress.
“The feedback we had from clients was hugely popular. They loved the style, the performance and the feel of what are fantastic 21st century cars of true distinction,” said Callum Swan, who was himself more than impressed with the Rolls-Royce Wraith Black Badge he drove. “These are magnificent cars that really do suit the lifestyle and stunning villas of Marbella. For us it was a privilege to work with Rolls-Royce, who we look forward to welcoming back to the Golden Mile next year.”
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